26 August 2026 · 9 min
How to set a target CPA that still works in month three
CPA that only works on day one is a bonus cost wearing a media hat. Worked cohort maths for operators.
Insights
Numbers someone could reuse.
Three original MOTIV pieces: how to set a CPA that still works in month three, what breaks in server-side tracking, and what a rev-share deal is worth. No derivative round-ups. iGaming is where those numbers are sharpest.
26 August 2026 · 8 min
Server-side tracking for casino operators: what breaks and what to fix first
The cashier already knows the deposit. The browser often does not. A repair order, not a vendor tour.
26 August 2026 · 10 min
What an affiliate revenue-share deal is actually worth
Rev-share is a call option on your LTV unless negative carryover and quality filters exist. Worked numbers.
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