Which channels tend to carry the work?
We run every performance channel, including Meta, Google, TikTok, Snap, native and programmatic, and add the local platforms each market uses. Affiliates, direct partnerships and SEO often carry more of the volume here than in Europe, and brand safety and inventory quality matter more when the open web is part of the buy.
The three services that usually come first are affiliate management, SEO, and analytics and attribution, so that partner postbacks match your order records.
What does localisation actually include?
Script, not just language. Payment cues, support hours and the product range the market actually buys. A brand name shown only in a script the customer does not read costs you trust.
What cost per acquisition should you expect against customer value?
There is no single answer. High-value customers in one country and discount-driven buyers in another can sit on the same 'Asia' slide. We split the plan until each cost per acquisition (CPA) is local, because a regional average is how programmes hide a failing country.
The three most relevant services: affiliate programmes that reach customers other channels miss, SEO that builds organic share market by market and postbacks and order events that agree. See also how we approach international performance marketing.