01
Call
Markets, targets, constraints, current CPA and where you think spend is leaking. You leave with an honest read, not a deck. If the discipline is not a fit, we stop here.
02
Audit and plan
Tracking, channels, creative, partner book, cashier. A 90-day allocation with a number on every line that fills. Empty lines stay empty on purpose.
03
Launch
Campaigns and journeys go live with conversion events in place. Weekly reallocations. No quarterly theatre that restates the dashboard.
04
Reallocate
Anything that misses payback loses the line. Winners take it. That is the whole model.
What are the engagement models?
Retainer when the work is a system (SEO, attribution, CRM). Performance when the line is clean volume with a clear FTD. Hybrid when both are true. The structure follows the work, not a rate card. Commercials come after the audit.
What does reporting look like?
A live view on every filled square and a weekly note on what moved. No 40-page monthly PDF. If the number cannot be seen without a meeting, it is not reporting yet.
What access do we need, and why?
- Ad accounts
- To move budget, not to take screenshots.
- Analytics / warehouse
- For one FTD definition finance recognises.
- Cashier / CRM
- For deposit events and D30 value, otherwise CPA is a rumour.
- Affiliate portal
- So partner FTDs match the ledger.
What do we expect from you?
One owner of the numbers on your side, a claim list from legal, and a willingness to kill a line you like. If every campaign is sacred, there is no allocation — there is a subscription to noise. Read the six services and the metric each one carries, then who sits behind MOTIV.
Pabulum EOOD, UIC 204407629, Republic of Bulgaria.