01
Call
We cover markets, targets, constraints, your current cost per acquisition (CPA) and where you think spend is leaking. You leave with an honest read rather than a presentation. If our way of working is not a fit, we stop there.
02
Audit and plan
We review tracking, channels, creative, your partner programme and your order system, then set a 90-day allocation with a number on every line we fund. Lines without a case stay unfunded on purpose.
03
Launch
Campaigns and customer journeys go live with conversion events in place, and budget moves weekly. There is no quarterly review that simply restates the dashboard.
04
Reallocate
Anything that misses payback loses its budget, and the lines that are working receive it. That is the whole model.
What are the engagement models?
A retainer when the work is a system, such as SEO, attribution or customer relationship management (CRM). A performance fee when the work is clean volume with a clear definition of a new customer. A hybrid when both are true. The structure follows the work rather than a rate card, and commercials come after the audit.
What does reporting look like?
A live view of every funded line and a weekly note on what moved. No 40-page monthly PDF. If a number cannot be seen without a meeting, it is not reporting yet.
What access do we need, and why?
- Ad accounts
- To move budget, not to take screenshots.
- Analytics or data warehouse
- For one conversion definition that finance recognises.
- Order system and CRM
- For purchase events and day-30 (D30) value. Without them, CPA is guesswork.
- Affiliate portal
- So partner conversions match your own records.
What do we expect from you?
One person on your side who owns the numbers, a claims list from your legal team, and a willingness to cut a campaign you like. If every campaign is protected, there is no allocation, only a standing cost. Read the six services and the metric each one is judged on, then how MOTIV works and who you will work with.